Facebook page with the numerous likes is the house for brand exposure, cultivating relationships with the targeted audience. Facebook has made it easy for the users to find you through the Facebook page.
With the more involvement of users in accessing Facebook has increased the importance for the likes for Facebook page that can have positive and effective impact on your website or business.
But it is important to know why there is need to have more Facebook likes for gaining popularity hence there are following reasons for the great importance for Facebook likes
1. More engaged users
As it has been observed that users that have great intensity to click on the likes of Facebook are more engaged and active than the average user as the active user have 2-4 times more amount of users than the normal users. These active likes click 5 times more links and external sites than the normal user so which ultimately add to their engagement for Facebook.
2. Expression of Affinity
FB likes shows that visitors have great interest in your business and wants so it indicate your affinity that can lead to more personalized relationship with the customers with higher degree of engagement.
3. Enhance Email Marketing capability
With the more likes on FB page you can add the likes to your fan base. Once you add users in your fan base with the use of massaging feature you can send broadcast style emails to all your fans and target them with more tailored approach based on the age, gender and location
4. Viral syndication of the content
Whatever content you post on your Facebook page it gets appeared on the news feed of users which does not have 100% surety that it will be shared but if you have several likes for the content already then there are more chances that it will be shared by the users or fans.
5. Generate traffic to website
Like button can serve you purpose of generate traffic for your site as each time while liking the page your information will be shared with the users and his friends via news feed then it will boost up the chances for driving traffic for the site
6. Be part of FB graph
More likings for the FB page becomes the node for the Facebook Graph that will definitely appear in the search and in case of the product or service it will get showed on the user’s profile then ultimately it will give advantage to you
7. Effective advertising tool
Likes on FB works as the advertising tool for you as the Facebook advertising platform keep the record o likes that you got for your page then it highlight the heist likes’ page so ultimately it increase your accessibility to this data for the merchants that use the FB advertising tool to produce highly target ads and it means that merchants can achieve higher degree of relevance with their ads.
8. It leads to insights
For the effective market research detailed data on the fan activity on the FB page and other information related to age, gender and location is essential so attachment to FB page provides the analytical component for this purpose which is called insights

